Releasing on December 1st.
New York’s Grand Collection is more than just a skate brand. The up-and-coming label is known for its community-driven initiatives such as its dynamic runway show earlier this season that doubled as a food drive that saw all attendees bring non-perishable food items to donate. On top of that, for their first food fundraiser outside of New York, they have partnered with British multi-brand retailer END. on a two-piece collection where all proceeds will go to London-based food banks.
This capsule consists of two minimalist t-shirts in black and beige that feature ‘London’ in a cursive font alongside the Grand Collection logo underneath.
“It’s so meaningful for established retailers like END to get behind small brands and initiatives like this,” said Grand founder, Ben Oleynik. “With END’s support, we’re immediately able to expand the reach and impact of the fundraiser to help more people that really need it. Much respect to them.”
Check out the t-shirts below.
PHOTO CREDIT: @GRAND_COLLECTION
