Combining the automotive and fashion world.
The endless creative possibilities of collaboration are on full display as Moncler marks its first automotive partnership by teaming up with Mercedes-Benz for a unique art piece titled, PROJECT MONDO G.
“The collaboration with Moncler inspired us to create a real iconic sculpture on wheels” said Gorden Wagener, Chief Design Officer Mercedes-Benz Group.
Reimagining the striking angular silhouette of the iconic G-Class with the soft quilted lines of Moncler’s signature puffer jacket, the collaborative art project has been created through two luxury brand’s shared passion for innovative and ground-breaking design as the genre-bending experience was launched at Moncler’s live show ‘The Art of Genius’ in London on 20th February in front of the likes of Justin Bieber, Pharrell and Lewis Hamilton.
“We are very excited about collaborating with Moncler to create another “X-factor brand moment” said Britta Seeger, Member of the Board of Management of Mercedes-Benz Group AG. Marketing & Sales
Set in an otherworldly winter landscape accompanied by conceptual Moncler pieces in reference to its themes of outdoor durability and limitless discovery, check out the immersive ‘Art of Imagination’ campaign below.
PHOTO CREDIT: MONCLER x MERCEDES BENZ
