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CASABLANCA Launches Cinematic Pre-Fall 2024 Campaign

By May 28, 2024Fashion News

A dazzling campaign by the Riveria.

To present the Pre-Fall 2024 collection, Casablanca Paris sets its latest designs within the stunning exteriors and interiors of the Green Galaxie, a stunning glass-and-metal mid-century villa.

Dudi Hasson’s images capture the villa’s celebrated melding of avant-garde architecture, luminous Southern French skies, the surrounding rugged cliffs of the Massif de l’Esterel, and a shimmering Mediterranean sea in the distance.

Atop the Bay of Cannes, site of the world’s most prestigious annual film festival, the Green Galaxie shares a close connection with modern cinema’s history. Using the Riviera’s brilliantly clear light to highlight the strong colors and vibrant designs of Casablanca Paris’ Pre-Fall Collection, the campaign’s images build on that single connection, posing the models as if they were in a cinema-verité style.

Get your popcorn ready and view the collection below.

PHOTO CREDIT: @CASABLANCA

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