Ami Paris Opens First Café in Beijing

Ami Paris, renowned for its Parisian-inspired fashion, has expanded its reach into the hospitality sector. The brand’s inaugural permanent café, Café Ami, has opened its doors in Beijing’s prestigious Taikoo Li Sanlitun shopping mall.

The café, housed within a revamped 1,000-square-foot store, blends retail and dining experiences. Its Parisian-inspired design features iconic Haussmann-style architecture, complete with black-and-white striped awnings and rattan bistro seating. In addition to serving seasonal mocktails, desserts, and coffee, the café offers a curated selection of Ami Paris merchandise. The Beijing café marks a significant milestone for Ami Paris, following the success of pop-up cafes in Beijing, Shanghai, and Chengdu last year.

Nicolas Sant-Weil, CEO of Ami Paris, expressed his enthusiasm for the project, stating:

“We aim to bridge the gap between France and China by offering a fun, cool, and refined experience. This venture also signifies our strategic shift towards a younger, more dynamic clientele.”

Ami Paris’ expansion plans include pop-up cafes in Bangkok, Los Angeles, and Tokyo.