Classic shoes with a playful twist.
London-based brand Charles Jeffrey LOVERBOY showcases its radical sensibilities in its AW24 footwear campaign. The imagery is centred around a series of “screen tests” that feature various LOVERBOY characters, each embodying the unique personality of the shoes.
Charles Jeffrey LOVERBOY was established in 2014 and celebrated its tenth birthday earlier this year, hosting an anniversary exhibition at Somerset House. LOVERBOY is renowned for producing clothes that can be worn by anyone and the label’s latest footwear offering perfectly captures its genderfluid, punk-revival aesthetic. Fusing timeless silhouettes with unexpected details, the collection includes standout pieces like the Sheathed Boot Moggies in black, the Mary Jane Moggies in leopard and black, and the Boot Moggies with Claws in black. Additional highlights include the Sheathed Moccasin Moggies, Boot Moggies with Claws, and the Moccasin Moggies with Claws.
The collection is available online now.
Discover the campaign below.
PHOTO CREDIT: @shahramsaadat
