New Beginnings.
Hitting new heights alongside the British Fashion Council (BFC), renowned global fashion brand Pull&Bear have been unveiled as the new principal partner of BFC NEWGEN.
Being the BFC’s most internationally celebrated emerging talent support and showcasing initiative, BFC NEWGEN is continuing to provide designers with more consistent pathways to success. Offering up financial support, showcasing opportunities, and mentoring to help develop critical skills, BFC NEWGEN helps lay the foundations for emerging creatives, future-proofing their own individual creative journeys, aligning with Pull&Bear to do so. BFC NEWGEN will be working closely with the Spanish clothing and accessories retailer for the foreseeable future, looking to support the very best emerging fashion talent whilst helping continue to build up the responsible fashion brands of the future.
Championing youth focus, Pull&Bear put their core principles on full display here, supporting creativity, fashion and entrepreneurship through a distinct focus on collaboration, creative platforms, diversity, and sustainability. Understanding the role of shared visions, Pull&Bear underline the importance of creative platforms through their new experiential vertical ‘Canvas for Creativity’ project, which looks to hand creatives the space to delve further into their work while putting authentic storytelling as priority one.
PHOTO CREDIT: Pull&Bear
Following on from the news that Pull&Bear is BFC NEWGEN’s new principal partner, London Fashion Week has commenced – and so has the street style. Accepting an invitation to Saturday’s Masha Popova Spring/Summer 2025 show, PAUSE soaked in the scenes of Pull&Bear’s latest venture, heading over to 180 The Strand in London to catch all the action. Lining the walls with the words of iconic designers helped form an atmosphere that harboured a youthful buzz and a championing of authentic creativity, with the open plan gallery style space giving attendees the chance to take in the atmosphere while chatting with their like-minded creatives. Once again, Pull&Bear’s focus on organic creativity was on full display.
Leading the way, Pull&Bear didn’t just grab the headlines on the business end, with the leading retailer being a pillar of some standout street style looks through curated seasonal outfits. As expected, the sleek ensembles did the fundamentals right, with the looks consisting of timeless silhouettes and colour palettes that effortlessly moulded to each and every wearer, once again underlining Pull&Bear’s focus on long-lasting, sustainable pieces that are ready for the long haul.
From double denim co-ords and rib knit zip-ups to double-breasted blazers and classic flannels, Pull&Bear’s fashion week fits came through swinging. Check out all of the leading Pull&Bear street style looks below, and shop the pieces online now at pullandbear.com.
