Hits on Hits.
This could only be a Tyler, the Creator collection. Screaming taste and understanding of DNA, le FLEUR’s “Season 3” collection feels like its most established to date.
Hitting the socials to get off some new campaign imagery, Tyler’s le FLEUR* step into their preppy selves for the Fall/Winter 2024 season, with this newest campaign making models get fly whilst digging into the local garage sales. Rummaging through various vintage-style pieces – of which nod to some le FLEUR’s beloved characters – the backdrop and props set the scene for the garments to thrive, with retro 70s stylings arriving in the form of a sharp green suit, a floral-pattern pale yellow Harrington jacket, a signature leopard-print sweater vest, as well as a fan favourite polo rugby shirt. Collegiate branding proves to be the guiding light in terms of name recognition, with the rare use of le FLEUR* text across the pieces making sure to let the silhouettes stand out on their own. A minimal pale colour scheme also stays true to the brand’s Easter palette affections, with pale greens, yellows, and blues mixing with earth tones like chocolate brown, cream, and white to bring a capsule-like approach.
Le FLEUR’s “Season 3” is available to shop now via the brand’s website.
