adidas vs Ye...
Just when we thought the adidas and Ye saga had slowed down, Ye decided to pick things back up. On Tuesday night, Ye took to his Instagram to accuse Adidas of burying his YZY site in favour of adidas’ Yeezy page on Google. Jerry Lorenzo also caught strays from Ye in the post.
Ye stated the following:
“When you google Yeezy.com the adidas site comes before the Yeezy site Members at adidas Stop doing this Stop doing your moves to hold me back Our partnership is done You’re a 60 billion dollar company that froze my accounts Now I’m back on my feet (no pun intended) and I’m not going to stand for this (no pun again).”
Throughout the rest of the 400 word caption, Ye went on to call out adidas further, young designers for using his influence on affordable fashion, his friends for promoting fake Yeezys, and most importantly, Jerry Lorenzo.
In the same post, Kanye said, “Jerry was corny and disloyal for doing work with adidas after the way they handled things I still showed up to his show that was a copy of my Hollywood Bowl show being the so called bigger man but I’m never doing that again for no one. It’s Yeezy over everything.”
In 2013, adidas and Ye agreed to become partners on apparel, and more apparently, footwear. Over the course of a decade, Yeezy’s would ebb and flow through the fashion matrix, peaking at different points. However as early as 2019, the relationship became tumultuous. During the last 5 years, Ye has called out adidas for allegedly stealing his footwear designs, ranging from slides to sneakers. Further, he publicly went at adidas and their executives over social media for allegedly not getting his approval for Yeezy day, reissuing old colourways of sneakers and bringing in new Yeezy employees without consulting him. adidas decided to cut ties with Ye in 2023 over anti-semitic comments made by the musician.
At the time of publishing, adidas and Jerry Lorenzo have yet to respond to Ye. Ending on a high, Ye finished the post by saying he made $100 million in just six months on the YZY site.
PHOTO CREDIT: Ye
