Merging global influence with emerging talent.
A champion of emerging talent, the British Fashion Council’s NEWGEN initiative and Pull&Bear are shaking up the traditional fashion collaboration model with the latest edition of their venture, ‘Canvas for Creativity.’
In this latest iteration of the partnership, Pull&Bear is doubling down on its commitment to amplify fresh voices in fashion, spotlighting young designers through exclusive activations and pop-ups at Selfridges. Timed to coincide with London Fashion Week, ‘Canvas for Creativity’ provides up-and-coming talent with the tools, expertise, and—crucially—a global platform to craft collections that resonate with today’s style-conscious consumers. This strategic collaboration cements the Spanish retailer’s status as a key player in shaping fashion’s next generation.
PHOTO CREDIT: Pull&Bear
Chet Lo, celebrated for his avant-garde approach and mastery of texture, delivers a futuristic collection that reimagines classic materials. His innovative use of pleating, embossing, and unexpected fabric combinations results in bold silhouettes and high-impact colour contrasts. Meanwhile, Johanna Parv seamlessly fuses practicality with high fashion, unveiling a collection that champions versatility. Blending utility with sleek, modern styling, her pieces feature translucent technical fabrics, ergonomic cuts, and functional accessories—perfect for an active, city-centric lifestyle.
Melding contemporary aesthetics with the visionary work of two of the UK’s most exciting young designers, the debut chapter of ‘Canvas for Creativity’ is a major milestone for Pull&Bear. The initiative introduces two exclusive capsule collections, designed in collaboration with BFC NEWGEN designers Chet Lo and Johanna Parv. Both creatives have worked closely with Pull&Bear’s design team to develop collections that not only reflect their distinct artistic identities but also stay true to the brand’s essence.
PHOTO CREDIT: Pull&Bear
Beyond the runway, Pull&Bear’s dedication to creativity and the next wave of fashion enthusiasts was unmissable in the street style captured during London Fashion Week AW25. With fearless silhouettes, striking textures, and a bold approach to self-expression, attendees embraced a new era of contemporary fashion—proving that Pull&Bear’s influence extends far beyond retail and into the cultural fabric of today’s fashion landscape
With ‘Canvas for Creativity’, BFC NEWGEN and Pull&Bear are redefining industry collaborations, merging the brand’s global reach with the independent vision of rising designers of which London has become the hub for. This initiative not only underscores Pull&Bear’s commitment to innovation but also positions the brand as a major force in shaping the future of contemporary fashion.
Fashion lovers can explore and shop these groundbreaking collections at Selfridges, online at pullandbear.com.
