A New Beginning.
Following on from its significant resurgence, Avirex Dept. are stepping forward with a brand new effort, debuting its new AVX sub-label.
Honing in on the world of streetwear even further, AVX puts forward the same indisputable attitude that Avirex has built on throughout the years, blending its aviator styles with utility workwear to double down on its confident approach to streetwear. The high-quality effort underlines AVX’s focus on luxe fabrics that are built to last, championing London rapper AntsLive as a focal point that embodies the brand’s urban energy, longevity, and its main mission status: “only some are born to fly.” The debut SS25 campaign sees AntsLive speak to the generation AVX was built for, laying down an ambitious spirit and tenacity. Embedding Ants’ latest single, titled “Crew Love,” as the backdrop to the brand’s debut campaign video, AVX continues to celebrate putting your best foot forward, being authentically and unapologetically yourself.
The collection of pieces itself makes sure an attention to detail is paid in full, with everything from fabric weights, finishes to woven labels, and webbing badges to metal elements providing each piece with a considerable edge. In a brand first, Avirex’s sub-label look to denim as a new branch in which to expand, with boxy denim shirts matching with elongated “jorts” and jeans to push the Avirex model that bit further. Heavyweight cotton hoodies, t-shirts, knits and more join a staple bomber jacket in the curated line-up, playing with AVX’s new iconography in various ways, whilst a tasteful colour palette consisting of light blues, browns, blacks, and neutral beiges fill in the blanks.
AVX’s Spring/Summer 2025 collection is available to shop now.
Check out imagery below.
PHOTO CREDIT: AVX
