Their First Love.
Their First Love.
Following a fly fisherman navigating London waterways, Fera has unveiled its Spring/Summer 2025 collection, which is dedicated to fly enthusiasts.
The brand dove deep into not just the aesthetics that are connected to the hobby, but the stories and people connected to it. The collection is inspired by the stories shared, the culture surrounding it, and most importantly, the clothing passed down through generations.
Spanning the Urban Fly Capsule are two fishing coach jackets in petrol and green, built for cool days spent on the water. Two back graphic t-shirts include fish and tackle illustrations, and the collection is complete with a fly cap in navy and a fly box with a matching rod.
Check out the campaign imagery and accompanying video below.
PHOTO CREDIT: Fera
