Topshop is Making a Comeback and We’re Here For It

Topshop is Back and They Missed You Too!

Topshop is marking its return with a splash, the brands Instagram, boasting 12 million followers, ignited online speculation last night with a series of cryptic videos. Featuring models on a rooftop beneath a “Topshop” billboard, the three posts were captioned, “WE’VE BEEN LISTENING,” triggering significant online buzz.

This afternoon Topshop kicked off their comeback officially with a fan-inspired mirror installation by Russ Jones, featuring 21 mirrors with customer messages. Jones, the artist behind the viral bold text mirror installations, recently featured at the Topshop-sponsored Brits after-party, has created a variety of mirrors displaying messages from Topshop fans. In response to the outpouring of love and memories, Topshop declared, “We Missed You Too.”

Beyond showcasing fan appreciation, Topshop is turning the installation into an interactive treasure hunt. Participants can search for the mirrors, with the ultimate reward being a £1,000 voucher for Topshop.com and exclusive early access to the site’s relaunch later this year.

So buckle up Topshop lovers, the best is yet to come.

Check out the images below.