Denim Tears makes its mark on classic denim.
Denim Tears has unveiled “DENIM TEARS DENIM”, marking the brand’s first foray into proprietary denim. Previously expressed through collaborations with Levi’s, denim has long been a cornerstone of the brand. This inaugural launch signals a new chapter, defining a category that is unmistakably Denim Tears.
The collection offers two core fits: Straight Leg and Baggy, crafted from heavyweight 14 oz denim in two classic washes, Light and Dark. The campaign, shot in black and white by Liam MacRae, captures Denim Tears friends and family, including Andre Walker and Ali Richmond, offering intimate portraits that highlight the new silhouettes and celebrate the Denim Tears Diaspora.
Available now and in-store at Africa Diaspora Goods, 176 Spring Street, take a look at the official campaign imagery below.
PHOTO CREDIT: Denim Tears | Liam MacRae
