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Hendrix and High-Fashion.
Louis Vuitton has announced that Future will join the House as a Friend of the House, reinforcing its commitment to celebrating talent across music, culture, and style, and expanding the vibrant LVers community led by Pharrell Williams, Men’s Creative Director.
The four-time Grammy-winning rapper and producer is widely regarded as one of the most influential artists of his generation. He has previously showcased his distinctive style in Louis Vuitton, including a custom grey quarter-zip layered with a tie at the 2025 Met Gala, designed by Pharrell Williams. His recent attendance at the Men’s Spring-Summer 2026 show in Paris further cemented the creative connection between the two.
Known for his innovative vision and boundary-pushing artistry, Future embodies the values Louis Vuitton champions: creativity, craftsmanship, and a pioneering spirit. What do you think of this appointment?
PHOTO CREDIT: Louis Vuitton
