A Wardrobe Evolution.
Back in October, we saw Mugler’s debut from creative director Miguel Castro Freitas in Paris, leaving us with something really clear: A new era had begun.
With new silhouettes, structured garments and a very deep search on architectural elements, the Spring/Summer 2026 Pre-Collection came to life. Now, the House of Mugler unveils the first official visual narrative from Miguel, titled: “The Wardrobe of Identities”. This campaign introduces the upcoming season as a “living wardrobe in motion,” exploring new archetypal pieces designed to express both signature Mugler power and modern evolution. This means we see a focus on past codes but now combined with new ones like movement and fluidity, using luxurious materials.
The campaign’s visuals, photographed by Reto Schmid, rightfully interpret the collection’s name by celebrating the many “selves” we carry within us and a shift between different personas with duality and sophistication. The collection is available starting in December 2025 online and in selected stores globally.
Take a look at the campaign imagery below.
PHOTO CREDIT: Reto Schmid
