Shot in Japan.
Pharrell’s Billionaire Boys Club EU is back with a vibrant pre-autumn 2019 lookbook packed with vibrant colours.
Inspired by the works of Jacques Cousteau and his Calypso voyages, the bold collection carries a “Water is Life” theme with nautical designs which appear on pieces such as a reversible ripstop nylon jacket, oversized fishing shirts with multiple pockets, and all-over repeat print windbreakers. Drawing a relationship between the ocean and the earth’s atmosphere, the range also features everyday pieces like t-shirts, sweatshirts, hoodies, shorts, as well as accessories.
Available now, you can shop the collections weekly drops on the BBC Ice Cream webshop. Check out the lookbook shot in Manazuru, Japan below:

























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