Introducing Dreamworld.
Spotlighting the latest limited edition arrival from Coca-Cola Creations’ series of beverages, model, muse and all-around creative Mia Regan debuts ‘Dreamworld’ with a Metaverse campaign.
Serving as the creative director of her own shoot to mark the launch, Mia and Coca-Cola teamed with digital platform DRESSX to create a range of fantastical looks for the campaign which will be accessible to all by scanning the barcode on a Dreamworld can via the Coca-Cola Hub. Speaking on the exciting venture, Mia elaborated:
“This was a super exciting project for me because it was completely new shooting through the metaverse. I loved working with Coca-Cola because they let me experiment and be creative with the Dreamworld collection. I creatively directed the concept and space, so I really enjoyed playing around with movement, makeup and collaging. Plus, the Dreamworld can is super cool!”
Coming in distinctive packaging, transforming the iconic Coca-Cola® can with whimsical shapes and electric colours to create dream-like optical illusions, Dreamworld’s flavour is kept under wraps, leaving the drinker to interpret it however they wish and decide for themselves what it tastes like.
Coca-Cola® Dreamworld is available to purchase at all major UK retailers in a Zero Sugar version now.
PHOTO CREDIT: @Coca-Cola Creations / Mia Regan
