Kicking Off with the 'Blacked Out Collection'.
In an exciting move that’s set to make waves across the fashion world, Ray-Ban has announced the appointment of music and fashion mogul A$AP Rocky as its inaugural Creative Director. Known for his boundary-pushing style and genre-defying influence, Rocky will now take the reins at Ray-Ban Studios, helping to shape the future of the brand’s iconic eyewear.
Rocky’s first major project as Creative Director will be the “Blacked Out Collection”, an edgy and innovative redesign of Ray-Ban’s beloved Mega Icons. The collection will feature a bold new lens type, designed to push the limits of style and functionality, set for release in April 2025.
Keep it PAUSE for any further updates on the collection.
PHOTO CREDIT: RayBan
