Time for the Reveal.
UGG and AMBUSH have joined forces for a Spring/Summer 2025 collaboration, reimagining classic footwear silhouettes with a blend of comfort and avant-garde design. The collection, launching February 21st, features the Mary Jane and penny loafer, infused with UGG’s signature materials and AMBUSH’s distinctive aesthetic.
AMBUSH’s Creative Director, YOON, aimed to bring comfort to everyday life through this collaboration. She expressed a personal fondness for Mary Janes and loafers, seeking to create more relaxed versions with UGG. The collection’s versatility allows for pairing with diverse styles, from casual to dressy.
The UGG AMBUSH Mary Jane is crafted with sheepskin and accented with metal and leather details, available in pink and white. The UGG AMBUSH Loafer, offered in burgundy and black, features a slide-on back for a more casual take on the penny loafer, also incorporating metal and sheepskin detailing.
The collaboration is accompanied by a campaign that captures the essence of a school talent show, focusing on the practice sessions, behind-the-scenes moments, and the final performance.
The UGG and AMBUSH collection will be available for purchase at UGG.com, AMBUSHDESIGN.com, select UGG and AMBUSH retail locations, and select pinnacle retailers.
PHOTO CREDITS: Ugg/Ambush by Xavier Tera
