Hiroshi Fujiwara examines quiet simplicity that speaks volumes.
Moncler’s latest Genius drop is here—”Moncler x FRGMT by Hiroshi Fujiwara“—fresh off its debut at The City of Genius event in Shanghai.
Fujiwara brings his signature blend of function and edge, remixing everyday essentials with embroidered details, numerical motifs, and thought-provoking quotes from Nietzsche and Aristotle. Y2K-inspired kittens and bunnies, created with Korean illustration studio Nayeon & Rang, add a playful twist to city-ready staples.
Slick black nylon—matte and glossy—defines the lineup, spanning parkas, varsity jackets, tailored car coats, and reworked Moncler icons jackets. The campaign, Where Nothing Means Everything, was shot at The City of Genius show, set against Richard Wilson RA’s surreal Looking Glass installation.
Take a look below.
PHOTO CREDIT: Courtesy of the brand.
