"On A Mission".
247, the high-performance offshoot of Represent has launched its most expansive seasonal collection to date.
Comprising 65 pieces for the brand’s Spring/Summer 2025 collection, the offering boasts a fusion of innovation, functionality, and nature-inspired aesthetics.
Building on the brand’s signature staples, the collection reinvents classic 247 pieces in fresh, seasonal hues while introducing new versatile layers for transitional weather and movement. Drawing inspiration from Rivington Pike—Represent founder and Creative Director George Heaton’s go-to running destination—the collection extends the storytelling first seen in the Arc-2 Trainer, 247’s debut into performance footwear earlier this year.
Completing the stellar lineup are essential accessories — including headwear, chest rigs, and gym bags—ensuring the wearer has a fully equipped, performance-driven wardrobe.
Available now, check out snippets from the campaign below.
PHOTO CREDIT: Courtesy of 247 | Represent
