Rooted in British Culture.
Slam Jam for Umbro had fashion social media in a chokehold following the release of their previous collections. Including a plaid chequered anorak with an integrated balaclava and an array of classic football kits, the duo gave the world a lot to be sought after. The pair have come together on a new Spring/Summer collection for 2025, imagining the capsule around stadium stewards from across the UK.
Seamlessly blending formalwear with Umbro’s signature sportswear styling, the collection offers a fresh narrative on the quintessential football DNA. Standout pieces include military-inspired crest hoodies, tactical windbreakers with security influence and a selection of t-shirts and half zips. Football cues have been strung into an ice hockey jersey and polos with an inherent lazy appeal concluded the collection.
Drop 1 will go down on March 4th on the Slam Jam website and on various Umbro e-platforms. The following drop will be on March 18th, with both drops heading to global retailers three days after each respective release. Check out the campaign shots below.
PHOTO CREDIT: Slam Jam
