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Louis Vuitton Embarks on a New Journey with the Launch of ‘La Beauté Louis Vuitton’

By March 5, 2025Grooming

Coming soon.

Louis Vuitton ventures into beauty with ‘La Beauté Louis Vuitton, launching in Autumn 2025. Appointing Dame Pat McGrath, DBE, as Creative Director of Cosmetics, the House expands its legacy of craftsmanship and innovation. Renowned as one of the most influential makeup artists, McGrath will shape a beauty experience that transcends products.

“La Beauté Louis Vuitton is a natural business evolution, driven by our meticulous attention to quality, formula and innovation. Through this new universe, we have the opportunity to further accompany clients in their everyday lives with purpose and pleasure, while continuing to celebrate our creativity and heritage.”, says Pietro Beccari, Chairman and CEO, Louis Vuitton.

PHOTO CREDIT: Steven Meisel

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