The first Japanese Ambassador.
Italian luxury brand ETRO has appointed Kaito Takahashi, a member of the Japanese idol group King & Prince, as its latest Global Brand Ambassador—the first Japanese talent to hold this prestigious title.
Beyond his success in music, Takahashi has established himself as a multifaceted artist, excelling in acting, choreography, and visual arts. Renowned for his dynamic dance performances, he not only commands the stage but also choreographs routines that highlight his expressive artistry.
Since 2024, Takahashi has been working closely with ETRO, infusing the brand with his creativity and distinctive style. With a deep appreciation for ETRO’s heritage and craftsmanship, he offers a fresh perspective, blending self-expression with tradition. His versatility and seamless balance between classic and contemporary elements add new depth and dynamism to ETRO’s world.
We’re keen to see what he has in store for the future. What are your thoughts?

PHOTO CREDIT: Courtesy of PR