Prada’s Latest Campaign “Days of Summer” is Here

As the sun begins its summer ascent, Prada invites us into a tranquil dreamscape with their latest campaign, a visual poem titled “Days of Summer.” Captured through the ethereal lens of Oliver Hadlee Pearch, the campaign presents Kendall Jenner, Hunter Schafer, and Troye Sivan in a serene tableau, adrift upon a surreal, still sea.

Kendall Jenner is seen carrying the latest iteration of the iconic Galleria bag, presented in a striking cow print colorway. Hunter Schafer effortlessly models the Buckle Leather Bucket Bag, while Troye Sivan highlights the sleek and modern Mariner Re-Nylon Bucket bag. Structured tailoring, softened by breezy silhouettes, and crisp whites bathed in sun-bleached pastels create a  language that speaks of both urban sophistication and coastal ease. Very Prada.

Check out the campaign below.