Shot in the Heart of South London.
In a union rooted deep in the pulse of UK subculture, Boiler Room and Umbro unveil their third collaboration, a poetic nod to the streets that raised grime and the spirit of defiant creativity. Shot through the unmistakable lens of Simon Wheatley, the photographer whose work immortalised the raw essence of London’s underground, the campaign traces a path through Lewisham, a borough steeped in basslines, bars, and history.
Fronted by a cast of local heavyweights, Novelist, Merky ACE, Renz, Kruz Leone, Chamber45, and MStackz, the visuals of the campaign feel like a homecoming. Available from the 15th May on Boiler Room and Umbro’s platforms, this collection is more than a collaboration — it’s an ode to the rhythm of the city that raised a movement.
Take a look at the imagery below.
PHOTO CREDIT: Boiler Room x Umbro
