Happy Pride Month!
Pride is here, and with it comes one of the boldest, most expressive spaces for the LGBTQIA+ community: fashion. From campaigns to covers and entire collections, queer influence is deeply embedded in the fashion world. It’s a space that has become increasingly inclusive, though the journey toward full equality and representation is far from over. Each year brings us closer, and to celebrate that progress, Pause recaps some of our favorite Pride Month moments and collections in fashion.
But don’t let FOMO get the best of you — PAUSE has rounded up our favourite shows from the week. So sit back, relax, and dive in.
Calvin Klein Celebrates Too
Calvin Klein continues to show up for Pride with authenticity and intention. This year’s limited-edition collection channels a “retro fitness attitude,” featuring rainbow-branded underwear and apparel. The campaign, fronted by Cooper Koch, draws visual inspiration from CK’s iconic 1982 ad with Olympian Tom Hintnaus, a mix of queer nostalgia and modern visibility. A collaboration with artist Marc Hundley adds an extra layer of storytelling, reinforcing Calvin Klein’s legacy of pushing representation further into the cultural mainstream. Isn’t it the perfect match?
Coach: Fire Island on Your Arm
Coach continues to be a standout in the Pride fashion space. One of our fave drops is the 2023 Pride Collection with a refreshed lineup, including the Fire Island–inspired Cashin Carry 22 tote bags in four bold, vibrant colorways. Each design pays tribute to legendary queer havens like Cherry Groveand Fire Island Pines, fusing heritage fashion with cultural homage. But Coach’s commitment runs deeper than a palette. A portion of proceeds benefits LGBTQIA+ organisations.
Diesel x Tom of Finland Foundation
This year, Diesel celebrated Pride with a capsule collection in collaboration with the Tom of Finland Foundation. One of Diesel’s core values: freedom, takes center stage in this partnership, uniting fashion with queer art and history. The collection features everything from tees and jockstraps to hoodies and sweatpants, emblazoned with Tom’s legendary homoerotic illustrations. But beyond apparel, it incorporates archival photos from Foundation events (1990–2005), honoring and preserving queer cultural heritage through fashion.
Converse
Converse celebrates its 11th annual Pride collection with the tagline: “For those prouder than ever to be themselves.”The 2025 Proud To Be collection brings together rainbow motifs with flame and animal prints in bold new designs. With the Converse By You platform, personal expression takes center stage, allowing wearers to customize their kicks their way. Since 2015, Converse has donated nearly $3.4 million to LGBTQIA+ organizations, proof that their Pride efforts are rooted in action, not just aesthetics.
JordanLuca Wedding
January’s Milan Menswear Fashion Week gave us a viral moment of raw, genuine emotion when Jordan Bowen and Luca Marchetto, the duo behind JordanLuca, got married immediately after their FW25 runway show. Fittingly titled “The Wedding,” the show was a standout in the fashion calendar. The collection revisited archival pieces dating back to the brand’s 2018 founding (a love letter to fashion) reimagined with a wedding-appropriate twist. Just a “you had to be there” moment.
ERL x Peter Berlin
ERL’s Pre-Fall collection, The Wild Bunch, wasn’t explicitly billed as a Pride tribute but it became one. Marking the brand’s first-ever collaboration, ERL partnered with queer icon Peter Berlin, known for his provocative self-portraits and boundary-pushing fashion. The result? A collection of deconstructed silhouettes, distressed leather, and muscle tees adorned with Berlin’s vintage photography. Channeling the erotic power of Tom of Finland and the self-empowerment of Berlin’s legacy, this line goes beyond fashion, it’s queer art and activism stitched into every look.
Protect the Dolls by Conner Ives
No Pride reflection is complete without recognizing the fights that give strength to the community. During London Fashion Week, designer Conner Ives closed his show in a T-shirt reading: “Protect the Dolls”—a powerful message in support of trans women, often lovingly referred to as “dolls” in queer culture. The tee quickly gained attention and became a symbol of solidarity. With proceeds going to Trans Lifeline, Ives’ design is both personal and political, a wearable statement against rising anti-trans legislation. A small piece, but a massive message: love, protect, and uplift our trans siblings.
From runway vows to queer collaborations, Pride Month once again reminds us that fashion is more than fabric. It’s visibility. It’s protest. It’s identity in motion. When brands give space to queer voices, aesthetics, and stories, they’re not just joining a celebration, they’re helping build a world where everyone sees themselves reflected, respected, and uplifted. As long as there’s a runway, a billboard, or a T-shirt to make a statement on, the community will keep showing up, louder and prouder than ever.
Photo credits: Courtesy of brands / Diesel: Bruce Labruce
