Geno is Here.
Dame Apres Paris has unveiled its latest collection, “GENO,” which marks a blend between techwear and a sophisticated wardrobe. This time, Puma sponsored the runway show not only with the brand’s iconic sneakers but also by giving the designers the freedom to merge both worlds.
The result is a collection that successfully delivers a 360° wardrobe, from leather jackets and pants to T-shirts, seamlessly integrating Puma’s footwear into the tech-meets-tailoring aesthetic.
Puma’s decision to provide complete creative freedom is a powerful strategic move. Instead of dictating a co-branded uniform, they empowered Dame Apres Paris to interpret and elevate the sportswear giant’s identity.
What are your thoughts on the collaboration?
PHOTO CREDIT: Courtesy of the brand
