The Next Chapter.
A new character has been introduced for the partnership between Beats and Verdy. This time, they’ve unveiled a new, collectible art figure of Vear, a cream-coloured bear who playfully holds the latest Beats Pill in his mouth. The character sketch is in line with Verdy’s unique and whimsical style. This hyper-limited drop re-introduces Vear bundled with a Beats Pill. Adding to the collaboration, Japanese rapper YoungCoco has also partnered with the brands, creating an original track produced specifically for the launch. This partnership builds on their previous successes, including the original Vear Beats collectible Pill holder in 2024 and the Girls Don’t Cry limited-edition Beats Flex earbuds in 2023.
The new Beats Pill boasts up to 24 hours of battery life, IP67 dust and water resistance, and powerful, room-filling sound. The collectible character bundle will be available starting August 21st, exclusively at Dover Street Market in London as part of Verdy’s Gift Shop takeover. The bundle will then roll out later this year across the US, China, and Japan.
