Power in motion.
Nike presents the Shox Z, a new silhouette that redefines sportswear with a bold minimalist design and a rebellious edge. Carrying the disruptive DNA of its early-2000s predecessors, the Shox Z is designed to defy expectations: sharp yet relaxed, versatile yet statement-making. Conceived as a new look that can be worn to a party or around town, it blurs the lines between performance and lifestyle, seamlessly shifting from everyday wear to more elevated occasions.
Lead designer Carlos Escobar describes the silhouette as “cool, relaxed and vibrant,” crafted to empower athletes and style enthusiasts alike across different settings. With hallmark Shox cushioning reimagined in a lower, more flexible fit, the Shox Z delivers comfort built for all-day wear. Its sculpted design and expressive upper channel the spirit of Shox running classics, while amplified “Z” branding adds a refined contemporary touch.
Belarusian tennis player Aryna Sabalenka, fronting the launch campaign, has already brought the Shox Z into the spotlight, wearing them off-court after her US Open victory. First released in China, the Shox Z will roll out globally in the coming season.
PHOTO CREDIT: Courtesy of Nike.
