Forever Keith.
Inspired by Keith Haring’s artwork, Absolut Vodka and London-based luxury streetwear label Aries have joined forces on a special-edition collection that fuses art and fashion in a vibrant collision of colour, attitude and creative freedom.
The capsule features six collectable pieces, blending Aries’ subversive streetwear aesthetic with Haring’s original Absolut paintings — a legendary campaign the artist created nearly forty years ago, after being personally recommended to the brand by Andy Warhol.
From jeans and tees to hoodies and ties, each item reimagines Haring’s graphic language through a contemporary lens, introducing his bold visual identity to a new generation.
The launch follows Absolut’s Haring Cross pop-up at Charing Cross Station — a cultural homage to Haring’s legacy and his iconic 1980s collaboration with the brand — alongside the release of the Absolut Haring Artist Edition bottle, available across 40 global markets.
The Absolut Haring x Aries collection is available exclusively at ariesarise.com.
PHOTO CREDIT: Courtesy of Absolut Vodka x Aries.
