Southern College Spirit.
Billionaire Boys Club introduces its Pre-Spring 2026 collection, a focused exploration of American Southern college sports culture through a modern design lens. The collection bridges two worlds, the rugged outdoors and the energy of campus life, where camouflage meets varsity spirit, and utilitarian influences are refined through tailored details.
From cargos and joggers to crews and wide-leg trousers, the collection plays with proportion while maintaining structure. As always, Billionaire Boys Club continues to innovate in materials and graphics, weaving together rugged sportswear and refined craftsmanship into a cohesive statement for the new season.
PHOTO CREDIT: Billionaire Boys Club.
