Reminiscent of BAPE's “Golden Era”.
A BATHING APE is turning back the clock for Spring/Summer 2026 with “Golden Era,” a collection that taps into the cultural electricity of the early 2000s while speaking directly to today’s streetwear generation. Rather than leaning on pure nostalgia, the season reframes BAPE®’s most iconic design codes, think bold graphics, signature camo, and fearless colour through a contemporary lens.
In celebration of a period when the brand helped define global youth culture, the accompanying SS26 campaign unfolds as a cinematic journey across three distinct settings: dynamic city streets, a traditional Japanese vintage house, and a Shibuya rooftop overlooking Tokyo’s skyline. Featuring a cast drawn from music, sports, and art, the visuals reflect the cross-disciplinary energy that shaped the brand’s original rise. Together, the collection and campaign position “Golden Era” as both a homage to BAPE’s legacy and a statement of its ongoing relevance in shaping the future of street style.
PHOTO CREDIT: A BATHING APE
