Setting the Tone Ahead of Super Bowl LX.
Bad Bunny made a statement ahead of his Super Bowl LX Halftime Show performance, attending the pregame and Apple Music press conference on the 5th February at Moscone Center West in San Francisco in a head-to-toe Bottega Veneta Spring/Summer 2026 look.
The appearance marked one of the first public showings of the house’s upcoming Spring/Summer 2026 collection, reinforcing Bad Bunny’s position at the intersection of music and luxury fashion. The look was elevated further by a Cartier Crash watch in platinum and 18k white gold, a rare timepiece that added a subtle yet pointed note of craftsmanship and exclusivity.
Held days ahead of the Super Bowl, the press conference brought together artists, media, and industry figures in anticipation of one of the most-watched performances of the year.
PHOTO CREDIT: Mike Coppola/Getty Images
