With a brand-new store concept.
Palm Angels has reopened its Milan flagship on Via Verri, unveiling a new retail concept that signals a fresh chapter for the brand. Reinforcing Milan’s status as a key global outpost, the redesigned store sets the blueprint for future Palm Angels spaces worldwide.
Reimagined as an immersive environment, the two-level flagship places product and materiality at its core. Designed by MRZarchitetti, the space balances architectural precision with warmth, combining travertine floors, herringbone carpeting, embossed black metal and polished steel with oak detailing and soft lighting. Botanical touches, including a custom “Palm” wallpaper by House of Hackney, introduce a subtle tropical contrast to the city’s urban rigour.
At street level, the store opens onto the city with a gallery-like layout that foregrounds the collections, while the lower floor offers a more intimate, enveloping setting defined by darker tones, textured surfaces and reflective finishes. Together, the redesign translates Palm Angels’ creative direction into a clear architectural language.
PHOTO CREDIT: Courtesy of Palm Angels
