A celebration of individuality led by culture’s boldest voices.
Crocs has launched its latest global campaign, “Do Your Thing“, reinforcing the brand’s long-standing message of self-expression and unapologetic comfort.
Fronting the campaign are fashion creator Wisdom Kaye, writer and satirist Ziwe Fumudoh, designer Cyrus Veyssi and digital personality Dixie D’Amelio. Each brings a distinct perspective and personal style, reflecting the brand’s emphasis on individuality and confidence.
Through a series of character-led visuals, the campaign highlights Crocs’ core ethos, encouraging wearers to show up exactly as they are. Rooted in comfort but driven by personality, “Do Your Thing“ positions the brand not just as footwear, but as a vehicle for self-expression across fashion, culture and entertainment.
PHOTO CREDIT: Courtesy of Crocs
