Denim isn’t just part of ICECREAM’s Spring/Summer 2026 story, it is the story.
SS26 leans heavy into the brand’s roots. Think bold washes, punchy graphics, archival typography splashed across jackets and jeans like it’s 2005 and you’ve just discovered Pharrell on MySpace. It’s nostalgic, yeah – but it doesn’t feel dusty. The execution is sharper, the finishes feel considered, and the energy is still chaotic in the best way.
There’s this undercurrent of mid-century Americana running through it, drag racing, drive-ins, car club culture, but it’s stylised. Romanticised. Not costume, not cosplay. Just enough reference to give it context.
Silhouettes sit in that structured, workwear-adjacent space. Boxy denim jackets, sturdy cuts, pieces that feel built rather than styled. Then come the overlays, the embroidery, the all-over treatments that stop it from feeling too heritage. It’s gritty, graphic and a little bit extra, exactly how ICECREAM should be.
What I like most? It doesn’t try to water anything down. The washes are bold. The branding is visible. The attitude is intact.
More than just fabric, SS26 frames denim as attitude. And honestly, it hits harder when it’s this unapologetic.
PHOTO CREDIT: ICECREAM
