Global Superstars.
Kendall has officially stepped into a fresh chapter with adidas Originals, signing on as one of the brand’s newest faces in what feels like a perfectly timed cultural moment. After being spotted by paparazzi in classic adidas silhouettes — especially the iconic Superstar sneakers that have seen a surprising resurgence on the streets — the move formalizes a relationship that fans were already hinting was coming. Jenner joins a growing roster of creative collaborators that adidas has tapped to boost the “Originals” lifestyle identity, following big-name partnerships and high-profile campaigns celebrating the Superstar as a cultural icon.
She also continues a family trend, with sister Kylie having worked with the brand back in 2018, though Kendall’s involvement this time is expected to span beyond a single shoe or campaign and help amplify Originals more broadly across audiences and media.
What are your thoughts on this appointment?
PHOTO CREDIT: Adidas
