Jisoo Becomes Salomon’s Global Ambassador

French sportswear brand Salomon has named Blackpink’s Jisoo as their global ambassador. Having already served as ambassador for Dior, Cartier, and Alo Jisoo now adds Salomon to her vast portfolio.

Founded in Annecy, at the very heart of the French Alps, the brand’s identity evolves to become part of a more diverse conversation merging fashion, music, and technical expertise. Jisoo shared her own cultural connection to Salomon, having been brought up close to the South Korean mountains. She stated: “Spending time outside continues to bring me a sense of freedom and grounding. What I value in Salomon is the balance between functionality, movement, and style. From the beginning, the partnership felt natural to me because it aligns with how I live and move in everyday life.”

Kristof Cavazzana, Salomon’s Global VP of Product & Experience, followed on from this, mentioning that “JISOO represents a generation embracing openness, curiosity and fluidity between sport and fashion. Her perspective and global influence resonate with how Salomon continues to evolve today, bringing mountain heritage, outdoor lifestyle and style into broader cultural conversations.”

What are your thoughts on the appointment?

PHOTO CREDIT: Courtesy of Salomon.