AMI Paris opens new Flagship on Place des Victoires

AMI Paris has opened the doors to its newest store in Paris, further cementing its presence in the French capital. Located at 4 Place des Victoires, the opening marks a major milestone for the brand, bringing together retail, lifestyle and community under one roof.

The space is designed to feel more like a Parisian residence than a traditional boutique. Raw architectural details, including concrete walls and exposed ceilings, are balanced by oak furnishings, vintage-inspired pieces and carefully curated artworks selected by founder and creative director Alexandre Mattiussi.

The upper floor features a showroom designed as a flexible gathering space for the wider AMI community. Located opposite the brand’s headquarters, the showroom is set to host private events, dinners and presentations, further strengthening the label’s connection to its hometown.

The new location opens with a preview of AMI Paris’ Fall/Winter ’26 collection, and to mark the occasion, the brand has also released an exclusive commemorative T-shirt available only at the Place des Victoires store.

PHOTO CREDIT (ALL IMAGES): Courtesy of AMI