LOEWE Perfumes Takes Over Formentera with a Sensorial Experience

Pistachio Summer.

We know summer is the perfect time for brands to deliver experiences beyond the runway, we even gave you a list of some of the best luxury beach clubs for summer. This time, LOEWE Perfumes has taken over Formentera for a very exclusive activation, because apparently the only thing missing from your Mediterranean vacation was a fully immersive pistachio-inspired sensory experience. Yes, we are talking about the candles, especially the Pistachio Candle. Handcrafted in Spain from natural wax and embossed with the House Anagram on its base, the LOEWE Pistachio Candle stands as a fresh, vibrant and shimmering monument to the idea that summer isn’t complete until a luxury fashion house has turned dessert into a lifestyle philosophy.

As an exclusive moment for this scent, the Pistachio Sensorial Experience comes to life with a fully immersive pilgrimage into the soul of a nut, hosted at Hotel Dunas, where guests can now touch things, smell things, and presumably weep gently while relaxing and contemplating the sea in LOEWE’s curated space.

In addition to this exclusive activation, LOEWE assures us this is only the beginning: the fragrance will now embark on a world tour of ice cream parlours and patisseries from New York to Seoul, because nothing says “the universal connection between scent and flavour” like a pistachio-inspired candle going on more international dates than most people.