Justin Bieber Is Bringing SKYLRK to NYC for a Five-Day Pop-Up

Justin Bieber is taking his fashion label SKYLRK to the Big Apple, with the brand set to open a limited five-day pop-up at 60 10th Avenue in Manhattan’s Meatpacking District from 16 to 20 July. The activation lands during the one-year anniversary month of his album SWAG, and just three days before Bieber co-headlines the first-ever FIFA World Cup Final Halftime Show at MetLife Stadium alongside Madonna, Shakira, BTS and Burna Boy.

While the full product line-up is still under wraps, expect a curated edit of SKYLRK’s apparel, loungewear and accessories. Adding another layer to the week, SKYLRK is also dropping its Magnetic Portable Speaker at Target Soho from July 17th in limited quantities. So, if you’re in New York, you know where to stop.

PHOTO CREDIT: @Skylrk