Nike Enters Luxury With The ‘Atelier’ Line

Nike isn’t a stranger to the world of high fashion, and that’s exactly why the new Nike “Atelier” line feels so necessary.

Having previously linked up with the likes of Jacquemus, Louis Vuitton and Martine Rose, Nike has been around the high-fashion zone. Atelier feels like a natural and necessary next step for the company. Debuting with a bespoke collection for PSG and France’s Désiré Doué, the line pairs a hand-crafted jacket and made-to-measure shorts with the Merc Premium, a hybrid boot fusing the ’98 Mercurial R9 upper with a Pegasus Premium sole.

It’s less a collaboration and more a statement. Nike elevating sportswear through rich, high-grade materials and genuine craftsmanship. The Atelier puts Nike at the luxury table on its own terms.

PHOTO CREDIT: @ Nike Atelier