ALO Enters the Eyewear Space

ALO is expanding beyond activewear with the launch of its first-ever sunglasses collection, marking the brand’s debut in eyewear.

Designed and handcrafted in Japan, the inaugural range introduces six silhouettes that reflect ALO’s clean, contemporary aesthetic while balancing everyday wearability with premium craftsmanship. The collection extends the label’s growing lifestyle offering, continuing its evolution from studio essentials into a broader fashion universe.

The launch is accompanied by a campaign starring Lila Moss, Amelia Gray and Mathew Noszka, exploring the idea of perspective through a series of cinematic visuals. Take a look at the campaign below. Will you be rocking ALO Eyewear?

PHOTO CREDIT: Courtesy of ALO