Is NOCTA Planning to Release a Kevin Durant Collaboration?

Drake’s premium sportswear label NOCTA – a subbrand of Nike – is expected to release an exclusive collection dedicated to NBA legend Kevin Durant. The partnership is likely to fuse NOCTA’s performative design with Nike’s longstanding connection to basketball culture. Leaked images show two key items from the collection that have a specific reference to Durant include a graphic tee and a hoodie.

Centred on the graphic tee is a pixelated image of the icon with a Nike and NOCTA patch alongside NOCTA’s branding on the arm sleeves. On the back, “IN ASSOCIATION WITH EASY MONEY” text is featured, referencing Durant’s ‘easymoneysniper’ social media handle. A forest green pullover hoodie with KD’s No.3 is also included.

No official release date has been confirmed, so stay tuned to PAUSE’s website for more details in the near future. Meanwhile, take a look at some of the imagery below.

PHOTO CREDIT: NOCTA