Palomo Spain Drops Its “Cruising” Campaign

Palomo Spain has unveiled an exclusive campaign titled “Cruising,” celebrating the opening of its first international pop-up and its arrival in the Netherlands during Amsterdam Pride.

The campaign shot by Kees de Klein and Cain Isan Wittenhaus captures the spirit that has defined Palomo Spain since its founding: bold, gender-fluid luxury rooted in Andalusian heritage and traditional craftsmanship. “Cruising” leans into that identity, framing the Amsterdam opening as a moment of visibility and celebration, choosing this location for its reputation as a city built on freedom, equality, and LGBTQIA+ rights.

The pop-up itself opens July 30th at Geldersekade 58, running through August 4th, timed to coincide with WorldPride festivities. Alongside the store opening, the brand will take part in a full slate of WorldPride programming, including a drag night and a series of talks, extending the campaign’s celebration beyond the pop-up’s walls and into the city itself.

PHOTO CREDIT: Kees de Klein and Cain Isan Wittenhaus