McQueen Explores Darkness and Desire in the Autumn/Winter 2026 Campaign

McQueen has unveiled its Autumn/Winter 2026 campaign, captured by renowned photographer Glen Luchford. Cinematic in its execution, the campaign explores the tension between outward performance and inner emotion, examining the contrast between carefully constructed personas and the instinctive realities beneath.

Fronted by longtime House muse Karen Elson alongside Paloma Elsesser, Jacqui Hooper and Xiao Wen Ju, the imagery bridges McQueen’s past and present through a powerful study of desire, strength and identity.

Check out the full collection below.