Club C 85.
Reebok and London-based publisher and design studio IDEA have joined forces for their first collaboration, giving the Club C 85 a distinctive new look.
The classic silhouette has been reworked with a mix of premium suede and canvas, alongside glow-in-the-dark details, custom branding, terry lining and a bespoke footbed. The understated base keeps the familiar shape intact, while the unexpected details give the Club C 85 a more playful edge.
The collaboration is accompanied by a campaign titled “They Go In The Dark”, drawing on the shared relationship between Reebok and IDEA with sport, design, publishing and archival culture.
PHOTO CREDIT: Reebok x IDEA
