Gucci Falls in Love for Its Star-Studded Primavera Campaign

Love is in the air at Gucci. The House has unveiled its Primavera campaign, with a short film directed by Johan Renck that sees Kate Moss lip-sync to Chris Isaak’s ‘Wicked Game’ as a room full of strangers slowly pairs off and falls in love on the dance floor.

And Kate isn’t the only familiar face. Jin, NINGNING, Xiao Zhan, Tom Brady, Shawn Mendes, Alex Consani, Rico Nasty, EsDeeKid, Lee Young Ae and Tarzzan all join the Primavera line-up. Photographed by Michal Chelbin, the seriously star-studded cast gets a Renaissance treatment, borrowing the poses and grandeur of classical paintings. Quite the guest list, but would we expect anything less from Gucci?

And for the fashion. Primavera showcases the collection first presented during Demna’s debut Gucci show, giving us another look at his new silhouettes, textures and vision for the House.