Looking for metamorphosis.
CHANEL is taking its Fall/Winter 2026 collection back to where it all began, with the latest campaign shot inside Gabrielle Chanel’s Paris apartment. Awar Odhiang, Bhavitha Mandava and Anne Vyalitsyna star in the imagery, photographed by Julien Martinez Leclerc. Alongside the campaign, a film directed by Stuart Winecoff brings the collection to life against the distinctly Parisian setting.
It feels like Matthieu Blazy has only just arrived at CHANEL, but a few seasons in, and the 42-year-old is already making the Maison’s codes feel a little less predictable. After arriving as CHANEL’s Artistic Director of Fashion Activities in 2025, Blazy has been playing with the house’s heritage and making it the hottest brand in the industry.
For the Fall/Winter 2026 campaign, that conversation with Gabrielle Chanel continues through the metaphor of the caterpillar and butterfly, bringing movement, transformation and a few unexpected twists to the familiar CHANEL wardrobe.
The suit sits at the centre of the collection, shifting between wide-shouldered tailoring, tweed, ribbed knit, gauze, beads and shimmering fabrics, while jackets arrive as bombers, trucker styles and overskirts. Elsewhere, structured blazers are paired with fluid skirts, trompe l’oeil effects disrupt the silhouette, and flowers, pastel tones and iridescent finishes bring the natural world into the mix.
Accessories follow the same push and pull, with resin jewellery, tinted mother-of-pearl and two-tone leather boots joining the large flap bag first introduced earlier this year.
PHOTO CREDIT: Julien Martinez Leclerc
